Made in the UK
Refillable
Natural & Vegan
Created by Parents
  • Koala Sleep Stick

    A calming bedtime balm to help little
bodies wind down.

  • Panda Skin Stick

    A gentle, mess-free balm for dry, sensitive little skin.

  • Pig Sniffle Stick

    A comforting eucalyptus balm to help little sniffly noses feel clear and calm.

Made by parents who get it

rayro is co-founded byĀ Elsie Rutterford and Dominika Minarovic, parents to young children and experienced beauty brand founders.

With over a decade building a trusted personal care brand, they combine proven formulation expertise with the lived reality of daily life with kids.

rayro is where experience meets parenthood.

We've made care that kids actually want to use

Designed for kids
Designed for kids
We design care kids want to use. Trusted by parents, loved by kids.
Refillable
Refillable
Our refillable sticks are sensory, comforting, and easy for kids to use themselves.
Plant Based
Plant Based
All our products are natural, vegan and formulated in the UK.
Built for real life
Built for real life
Designed for real life, not perfect routines so care becomes a shared moment, not a struggle.

From tension to connection

rayro exists for the moments that should be simple but somehow aren’t. We don’t believe parents need more advice, they need better tools.

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